The digital marketing industry in India is going through a renaissance.
Table of Contents
- Artificial intelligence and machine learning
- Video marketing
- Voice Search Optimization
- Social Commerce Will Become Seamless
- Mobile Marketing
- Influencer Marketing
- Interactive Content
From time to time we see new trends, ideas, and technologies coming into being which push the marketing scene in India ahead of all others.
As the digital landscape continues to evolve in India, it’s becoming more and more important for brands to adapt their marketing strategies accordingly.
With so many channels, platforms, and opportunities available today, it can be difficult for companies to navigate this changing landscape.
So, if you are planning to step into the digital marketing ocean then here are some key digital marketing trends (2022) that you should keep an eye on:
But before that let’s have a look at what Digital Marketing exactly means?
What is Digital Marketing?
Well, digital marketing is the strategy by which you can promote products and services to customers.
This strategy lets you connect with your customers in a more personalized way.
So it is not just about putting some ads and hoping that your customers will click.
A proper digital marketing strategy helps you analyze your target audience and define the value proposition for your target market.
And, The way a person, business, or organization is perceived today is by their digital presence and reach. Around a decade ago, this was not the case.
Consumers were more likely to get information about your business by asking their friends and acquaintances or reading reviews on popular e-commerce websites.
However, due to countless technological developments in areas such as mobile technology, social media marketing & search engine optimization; it's now critical for businesses to stay connected with their customers through digital channels.
Top digital marketing trends in 2022
Now, let's hope on to the list of top digital marketing trends in 2022 (India) and witness the impact of these trends in India’s digital marketing space.
1) Artificial intelligence and machine learning
AI is already being used in the marketing industry and it will be the focus of many marketing strategies in 2022.
AI can be used to automate tasks, handle customer issues, and make decisions based on data. It can also be used to personalize content for each customer.
With AI, marketers will be able to deliver more personalized content to their customers and help them find products that they want.
This could be as simple as offering custom recommendations on your website or as complex as using AI to determine what your customers need and providing them with solutions that meet those needs.
Hence, artificial intelligence is going to have a huge impact on digital marketing in 2022 because it will allow marketers to deliver more personalized content to their customers.
2) Video marketing
Video marketing is the new king of digital marketing. As It's one of the most effective ways to engage a customer, as well as one of the most expensive.
But that doesn't mean you shouldn't be using it. It's still one of the most effective ways to reach out to your audience and connect with them on a personal level.
Video marketing is an excellent way to showcase your products and services, but it can also help boost customer retention by giving them a deeper understanding of your brand and what it stands for.
You can even use video marketing as a customer service tool by creating an FAQ video that answers common questions about your products or services.
Think about all the videos you see on social media every day. The majority of them are probably advertisements or infomercials for various products or services offered by companies around the world.
Chatbots are a hot trend in digital marketing. The best part about them is that they can be used in so many ways.
Chatbots can be used to automate lead generation and conversion, personalize the customer experience, and provide other value-added services such as customer support, lead scoring, and nurturing campaigns.
Chatbots are also expected to be more effective than mobile apps when it comes to customer engagement.
According to a recent study by Facebook, it was found that users who saw a chatbot conversation were three times more likely to complete their goal than those who didn't engage with a bot at all.
4) Voice Search Optimization
Voice search optimization is a crucial part of digital marketing strategy in India. It is expected that by 2022, 50% of all searches will be done using voice.
Voice search is different from traditional text-based search.
Voice search optimization is not just about creating content optimized for voice but also about creating content that is easily consumable by the user with a single tap or touch.
Voice search optimization can be achieved by optimizing your website for voice search, creating content that can be accessed with a single tap or touch, and improving the accessibility of your website for mobile users.
Voice Search Optimization Tips:
Optimize your website for voice search by adding alt tags to images with text on them, ensuring that your site doesn't have any broken links, and making sure that your content is easily consumable by users with a single tap or touch.
5) Social Commerce Will Become Seamless
Social commerce is a booming marketing trend in (2022) India that has been on the rise for the last couple of years, and it is expected to grow further in 2022.
This trend refers to people purchasing products or services on social media platforms like Facebook and Instagram.
In India, social commerce has been more successful than anywhere else in the world.
According to GlobalData's Social Commerce Report 2022, India has seen an increase in social commerce from 26% in 2017 to 56% in 2022.
The report also predicted that social commerce will continue growing at a rapid pace over the next few years, with 62% of consumers stating that they would be willing to buy products directly through social media platforms by 2022.
6) Mobile Marketing
Mobile marketing has become a vital part of the digital marketing strategy.
With smartphone penetration in India growing at an exponential rate, it's no wonder that mobile marketing is one of the most powerful tools for marketers to reach their target audience.
Although mobile devices are frequently used for browsing, shopping, and entertainment, marketers have found that consumers are also using their mobiles for making purchase decisions.
In fact, according to a report by Statista, 52% of all internet users in India are expected to access the internet through their mobile phones by 2022.
The report also states that more than half of India's population will be using smartphones by 2022.
As more people access the internet through their mobiles, it's important for marketers to build an effective mobile marketing strategy that helps them engage with their customers on mobile devices.
Below are some important and recent trends in marketing in India that you need to watch out for:
7) Influencer Marketing
Influencer marketing is the process of using people who have a large social media following to promote brands, businesses, products, or services.
It’s a very popular tactic used by brands and advertisers these days, but it can also be a bit tricky to execute properly.
The internet is filled with influencers, some of whom are genuine while others are just trying to cash in on their popularity. Influencers can be celebrities, bloggers, or even regular people with large followings on social media platforms like Instagram, Facebook, and Twitter. It’s important for marketers to pick the right influencers for their campaigns because this will determine how effective their campaigns will be.
In India, influencer marketing is very popular among brands looking to reach out to millennials who spend most of their time on social media platforms like Instagram and Snapchat.
Brands like MakeMyTrip have been using influencers to promote their products and services for years now and this method has proved successful for them so far.
8) Interactive Content
Interactive content is a new form of content marketing, where the user is allowed to interact with the content in order to get more value out of it.
It allows users to engage with each other and share their opinions on different topics which makes them more likely to engage with your brand.
Interactive content could be used as quizzes, polls, or even surveys to get valuable insights into your customers' preferences.
Long-form Content (especially video content) will become the new norm.
If we are talking about content then these days we can see the trend of long-form content has been on the rise.
Now, people are getting more interested in reading long-form content as opposed to short blog posts, which is why marketing experts have started to focus on creating more engaging and informative articles for their readers.
Longer articles also tend to get shared more on social media, which means that they not only help you generate more leads but also increase your brand awareness.
Each of the trends mentioned above is a powerful tool to help broaden your customer base and grow your business in India.
Looking at these top digital marketing trends in 2022 (India), it seems that the future of digital marketing is looking quite bright.
And smaller businesses are winning the attention of their target audience.
And the high competition does not look like it's slowing down so businesses should be prepared for this changing landscape in the digital marketing world.
Keeping pace with these developments, this blog is aimed at keeping you updated with all the latest digital marketing trends in India. To know more about digital marketing trends in India, read on and come back regularly to find out the most recent updates.