Table of Contents
- Amazon Live
- Taggbox Commerce
The Social Retail or Social Commerce market is booming worldwide, especially after the Covid pandemic.
Even, as per the Grand View Research report: The global social commerce market tapped USD 584.91 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 30.8% from 2022 to 2030.
Hence, this massive change in the history of social retail has brought a massive potential for brands to level up their sales and attract new customers.
But there are so many social commerce platforms, and sometimes it is hard to keep track of them all. In this post, I will share a list of the best 12 social commerce platforms for businesses and consumers.
So, in case you own a retailing business or have an e-commerce business and want to leverage your products over the internet, then these social retail platforms must be in your arsenal.
Today, here in this blog, I'll be mentioning the best 12 Social Commerce Platforms For social Retail that will bring the best deals and customers for your product.
So, without any further due. Let's cut to the chase.
What is Social Retail?
Social retail is the use of social media and social commerce platforms to drive revenue for a business. It’s about leveraging the power of your customers to help you grow your business.
Social retail platforms are designed to help you tap into your existing customers and get them more engaged with your brand. They can be used as a customer service channel, customer loyalty program, or both.
Here are 12 of the best social retail platforms that will help you create an engaging customer experience:
What is a Social Commerce Platform?
A social commerce platform is software that helps you grow your business on social media. They allow you to connect with your customers, gain insights into their behavior and increase sales.
They can be used by anyone with a website who wants to sell products or services. The most popular platforms include Facebook Shop, Instagram, Pinterest, and Twitter.
The best social commerce platforms will help you increase your sales by allowing you to:
- Create an online store on Facebook, Instagram, Pinterest, or Twitter.
- Integrate payment options into your website so that customers can buy directly from your social media accounts
- Import customer information so that you can personalize the shopping experience for each visitor
Top 12 Best Social Commerce Platforms
Now, let's dig right into these 12 best and most popular Social Commerce platforms.
Instagram is the king of all social commerce platforms. With over 1 billion active monthly users, it's no surprise that this platform is dominating the social commerce space.
Instagram is one of the most widely used social media platforms and a favorite for social retailers. It’s easy to use, quick to set up, and has an enormous audience.
As far as visual content goes, Instagram is unmatched and users are known to spend more time on this platform than any other social media channel.
Instagram has also done a great job of making it easy for brands to use the platform to sell products.
In fact, they've even developed a feature called "Shoppable Tags" which allows brands to tag their products in an image so that users can easily click through and purchase those products from within their app.
This feature makes it extremely easy for brands to sell directly on Instagram without needing any additional software or plugins. This makes it one of the best platforms for social retails because anyone can start selling products immediately with no extra work required on their part.
And if you are looking for a way to get your brand in front of more people? Instagram is one of the best ways to do it.
Facebook is the largest social media platform in the world, with 2 billion monthly active users. It’s no surprise that it’s a popular platform for eCommerce businesses.
Facebook’s ad products can be used to target specific audiences and convert them into customers by displaying ads on their News Feeds or by using Facebook Messenger to send ads directly to people who have interacted with your brand.
A study by HubSpot found that Facebook ads generate a 40% higher click-through rate than other types of paid search ads. Plus, they’re affordable—HubSpot found that an average click cost is just $0.40 per impression compared to $1 per impression on Google AdWords.
Snapchat has rapidly become one of the most popular social media platforms. The platform’s users spend over 30 minutes per day on Snapchat and it’s one of the fastest-growing social networks in the world.
Snapchat is also popular amongst Gen Z. So, if your product has a Genz audience and this should be your go-to platform.
With this platform, you can create a visual story and share it with your followers or friends. If you want to sell products through Snapchat, you must first set up a business account and create a page for your brand.
This page will include information about your company like its name and category. You can also add more details about your products on this page such as price, description, etc., which will help potential customers make an informed decision before buying something from you.
Youtube is the 2nd largest search engine in the world and it's owned by Google.
So, you can imagine the power of it. It's not a surprise that this platform is one of the best social commerce platforms because it has everything to offer: from video ads to channel subscriptions, from Adsense to affiliate links.
It’s also a huge potential source of traffic for e-commerce stores.
The platform has its own in-built payment system called Google Wallet, which can be used to accept payments online.
You can also add an additional layer of security to your store by using YouTube’s built-in fraud protection system.
Pinterest is the platform that has been on the social commerce scene from the very beginning. It has a huge user base and offers many features to help brands promote their products. Pinterest's visual nature makes it a great platform for products that are easy to visualize, like fashion items and food.
Pinterest users are also very active on the site, but this does not necessarily translate into sales. A recent study by Shopify found that 13 percent of all online shopping begins on Pinterest, but only 1 percent of this actually converts into an order. This is likely due to the fact that Pinterest users are more likely to be in the early stages of the buying process when they visit the platform — they may be looking at product ideas rather than making purchases.
Meesho is an e-commerce platform with a difference. It allows you to create your own multi-vendor store and sell on social media channels. You can also use the app to manage your business, market it and grow sales.
Meesho has been designed to work on any smartphone, anywhere in the world. It works great for businesses of all sizes and has been used by over 15000 small businesses worldwide.
The Meesho App is available for download on both Android and iOS. The app offers a wide range of features including:
- A marketplace that enables you to set up your own online store with multiple products
- A storefront where you can showcase your products to customers
- A dashboard that allows you to manage everything from one single place
- Marketing tools such as coupons and discount codes for customers
Verint Social Commerce is a robust, multi-channel commerce platform that combines social media, mobile, and eCommerce.
It empowers retailers to deliver a seamless omnichannel customer experience across all devices and channels.
The platform’s software-as-a-service (SaaS) technology integrates with existing eCommerce platforms such as Magento, Shopify, and BigCommerce, as well as various social media networks to optimize the online shopping experience by providing customers with relevant content and offers at the right time.
Bazaarvoice is a leading provider of customer engagement and monetization solutions for the world's leading retailers.
The company has more than 1,000 customers worldwide, including brands such as Apple, Best Buy, Crate & Barrel, Crate & Barrel Kids, Gap Inc., Home Depot, Macy's, Office Depot, and Staples. Bazaarvoice helps retailers engage with consumers across digital and physical channels through product reviews and ratings, social shopping, and local offers.
Its proprietary software platform enables retailers to collect data from hundreds of millions of shoppers in real-time to increase conversion rates and drive sales.
Bazaarvoice helps businesses get social by driving engagement with their customers on all channels.
Bazaarvoice also integrates with third-party platforms like Zendesk or Salesforce so that brands can manage their customer feedback across multiple systems at once.
Bazaarvoice is a comprehensive platform that allows brands to understand what their customers are saying about them online; it also gives them the tools they need to respond appropriately when negative feedback arises.
The platform provides tools that allow companies to measure their customer experience across channels such as Facebook Messenger chatbots or Yelp reviews.
Amazon Live is a video streaming service that allows you to interact with customers in real-time. It is the perfect platform for brands that want to offer live customer service, but it can also be used for product demonstrations, product launches, and more.
Amazon Live is free for sellers, but there are some restrictions on what you can use it for and how often. The good news is that Amazon will let you know if you are exceeding your usage limit.
Although Shopify is not a social media platform but it is one of the most popular eCommerce platforms for small businesses and entrepreneurs. This platform has everything you need to start selling your products online, from simple drag-and-drop tools to advanced inventory management.
With Shopify, you can start with a blank slate or choose from hundreds of customizable templates. You can also use the site's app store to find apps that can help you manage your inventory or add special features to your website.
Shopify offers three different plans: Basic Shopify, Shopify Lite, and Shopify. The Basic Shopify plan is free and includes 24/7 support, a customizable store domain name, unlimited bandwidth and storage space, and more.
If you want more advanced features like product variants or inventory management tools, you'll need one of the paid plans.
Taggbox is a social commerce platform that lets brands create interactive content. It offers a range of options, including quizzes and polls, as well as video and photo galleries.
It also has a built-in CRM system that allows brands to easily track their customers' behavior and tailor their marketing activities accordingly.
The platform supports Instagram, Facebook, and Twitter, so it can be used for promoting any product on the respective platforms.
Shopsy is a social commerce platform that allows you to create and sell your own store on Facebook.
Shopsy lets you create your own eCommerce store on Facebook and sell products from your Shopsy page, without having to set up a website or blog. You can also offer promotions, coupons, and discounts to customers who visit your Shopsy page.
Shopsy was founded by two former Google employees in New York City. The company has raised $1 million in seed funding from investors such as First Round Capital, Lerer Hippeau Ventures, RRE Ventures, and NYC Seed Fund.s
Benefits of Social Commerce
Social commerce is a relatively new concept and it is changing the way people buy products online. Social media has become an important part of our lives and we use these platforms for almost everything, including shopping.
When you think about it, there are tons of potential benefits of social commerce. Some of them are:
Social media is a great way to connect with your customers directly. Social networks allow you to interact with your followers and share information about your products and services.
This can lead to increased brand awareness as well as an increase in followers who are interested in what you have to offer.
Social commerce allows brands to build trust with their customers. When someone sees something they want to buy, they can click on it and be taken directly to the product page where they can make a purchase.
This eliminates any potential confusion about how much something costs or what it looks like in person. The ease of buying a product without having to ask someone else makes people feel more confident about their purchase choices, which leads to increased customer loyalty.
Social media can be used to drive traffic to your website or blog by sharing links on platforms like Facebook and Twitter.
You can also use these networks as an advertising platform by targeting users based on their interests or demographics. When people click on these links, they will be taken directly to your site, which means more exposure for your business!
Personalization is the key component of social commerce because it allows shoppers to see what others have purchased and liked before making their own purchases.
This gives shoppers an opportunity to see items that others may have overlooked during their shopping experience, which often leads them back into stores for additional purchases or even just to browse other products available at that store.
What is social media retail?
Social media retail is about creating content for your store that relates to your industry, but it's also about creating content that makes people want to visit your store. If you can get people excited about what you're selling, they'll be more likely to visit the physical location and spend money there as well.
What is the difference between network marketing and social retail?
social retail is a new concept that has been developed in the last few years. Social media retail is the act of selling products and services through social media platforms, such as Facebook, Twitter, Instagram, and Pinterest.
Network marketing, on the other hand, is an older concept that uses the same principles to sell products or services. However, network marketing differs from social retail because it does not involve social media platforms at all. Instead, it uses traditional sales channels such as telemarketing and door-to-door sales.
What is the social significance of retailing in society?
Social media retailing is now seen as an important part of any business strategy because it allows businesses to engage directly with their customers, who are able to provide feedback on products and services which can then be used by companies to improve their products or services further.
What are the 3 types of retailing?
Three types of retailing are:
- Traditional retailing. This is the most traditional method of retailing and is still very popular in many countries. Consumers go to a store, find what they want, pay for it, and leave with their purchase. This type of shopping experience can be improved by providing an appealing store design and good customer service.
- Online retailing. This means that consumers buy items online using an e-commerce website or other online platforms such as Facebook, Instagram, or Twitter.
- Social media are retailing. Social media platforms like Facebook and Instagram have become important tools for retailers to reach out to their customers, by providing information about their products and services through posts on their social media channels
So, that was all about Social retail and social retail platforms, I hope this list of social commerce platforms has shown you what's out there and helped you to find the platform that is right for your business.
All of these platforms are the best platforms for social commerce and have great features, but they also have something unique to offer too.
In this list, you can choose any platform you like and without doing much investment build your online shop, handpick the products from your social website or blog and start selling online. You can also sell your own products via these platforms and make money while doing that. In this world of Digital Marketing social media is becoming increasingly important and it will be the future platform for e-commerce businesses to sell their products.