May 30 · 12 min read

How to get into digital marketing with no experience in 2022

Are you wondering how to get into digital marketing this year and get your foot in the door? If so, then rest easy; because you don’t need any experience to get started as long as you have the right mindset and are willing to work hard.

How to get into digital marketing with no experience in 2022

Do you have no experience in digital marketing?

Are you wondering how to get into digital marketing this year and get your foot in the door?

If so, then rest easy; because you don’t need any experience to get started as long as you have the right mindset and are willing to work hard.

Digital marketing is an evolving space and according to the Grandview search report the global digital marketing software market size was estimated at USD 56.52 billion in 2021 and is expected to reach USD 65.33 billion in 2022.

So, if you are passionate about this industry and want to be a part of it, then you can be a digital marketer, even without a degree or any kind of certification.

All you have to do is to hone these digital marketing skills that I'll be mentioning here in this blog.

So, stick around, you’ll get to know a lot about what digital marketing is? How much do digital marketers earn annually, what skills do you need to be a digital marketer and more.

Therefore, let's get started.

What is digital marketing?

Digital marketing is the use of digital technologies to reach and engage a target audience. It helps businesses grow their customer base, increase brand awareness, and build a strong reputation for their products and services.

Digital marketing tactics such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, and campaign management are becoming increasingly important for small business owners.

Digital marketing is fast, dynamic, and ever-changing. To stay on top of it all, you need to be constantly learning new skills and techniques.

The good news is that digital marketing doesn't require years of experience or a college degree. You just need the right attitude, knowledge of the industry, and the willingness to put in the effort.

How much do digital marketers make?

Digital marketers are always in high demand. With so many businesses looking to expand their digital presence, the need for skilled digital marketers is growing faster than ever.

The question of how much digital marketers make is a common one. The answer depends on several factors, including where you live and what level of experience you have.

According to Glassdoor, the average salary for a digital marketer in the United States is $60,176 per year. That's significantly higher than the average salary for most professions in the United States — $37,000 per year — but it's still lower than some other jobs that require similar levels of skill and education.

There are various levels in digital marketing and you can work at a company as a junior or mid-level employee. The salary depends on the experience and the level you are working at.

A Junior Digital Marketer will earn around $40000 per year and a Senior Digital Marketer can earn anywhere between $70k-$100k.

Junior Digital Marketers:

These are the people who are just graduating from college or are freshers in this field. They need to get some experience before they can become Senior Digital Marketers. They have no prior experience or education in this field, so they would be working as an intern or junior employee.

Senior Digital Marketers:

For this position, one should have at least 2 years of experience in the same domain, so that they can take up higher responsibilities like managing small projects independently or managing teams of people under them.

Digital marketing is an exciting and fast-growing field. It's also a great option for people who want to build a career in marketing but don't have the traditional experience or education.

But getting into digital marketing can be intimidating. You might not know where to start. And even if you do, it can be hard to know what skills you need and how much they'll pay.

What skills do I need?

What skills do I need? A common question asked by a plethora of beginners.

And here’s the answer. The skills you need to become a digital marketer are changing all the time.

Therefore having a better understanding of how search engines work and how to optimize your website for them;

A good understanding of social media platforms such as Facebook, Twitter, and Instagram;

Understanding of email marketing, including how to create an email list and send emails;

Being able to write compelling copy for any type of marketing material (including web pages, emails, blogs);

Understanding how to use data analytics software such as Google Analytics to track visitors and conversions. Can work for you.

As we all know, Digital marketing is a broad term that covers all aspects of online marketing. Sometimes It can be a complex topic to learn.

So, if you feel lost then check out these blogs that I have mentioned in the Where can I find courses on learning digital marketing. They will surely help you out as they did to me.

What about a degree in digital marketing?

A degree in digital marketing may be the best way to get into the industry, but it's not the only way.

Here are some other ways to get your foot in the door.

Get a job as a junior-level employee at an agency or company that does digital marketing. At this level, you'll be doing a lot of grunt work and may not have much experience with what you're actually working on.

But if you're willing to put in the hours, you'll learn by doing and can eventually move up within the company or find another job at a different agency or company that's more senior-level.

Learn online through free courses and certifications. Learn as much as possible about digital marketing so that when someone asks you what makes Facebook ads better than Google ads (and they will), you can confidently answer them without looking like an idiot.

Build your own website or blog and promote it through social media platforms like Facebook and Twitter.

Create content that's valuable to your audience and share it with them regularly so they can see how valuable it is for themselves!

Where can I find courses on learning digital marketing?

The world is moving more and more towards digital marketing. A lot of companies are using digital marketing, and you can bet that they all have digital marketing experts in their teams.

So how do you get started in this field? Well, it’s not as hard as you may think. In fact, there are a lot of free resources out there that can help you learn all the skills needed to become an expert in digital marketing.

Here are the top five free resources for learning digital marketing with links:

  1. Google Analytics Academy
  2. Hubspot Academy
  3. Moz Academy
  4. Search Engine Journal
  5. Social Media Examiner

How to start your career in Digital Marketing

Start your own blog

Blogging is a great way to build a reputation and get valuable experience in the digital marketing space. You can write about whatever you like, but I recommend writing about topics related to your industry.

For example, if you're interested in SEO and want to work as an SEO specialist, write about SEO, Google Search Console, and other topics that are relevant for the job.

If you're not sure where to start, use Buzzsumo or SEMrush to find popular content on these topics and then write something better than what's already out there.

To help you get started with blogging, here are some tips:

Write regularly - Write at least once per week (and preferably more). The more often you post content on your site, the more people will see it and share it with others who might be interested in what you have to say.

Get your hands on SEO

SEO is the easiest way to get into digital marketing. When you have no experience, it's a good idea to start with something that doesn't require a lot of experience.

SEO stands for search engine optimization, and it's the practice of getting traffic from search engines like Google, Bing, and Yahoo.

You can learn SEO by reading books, watching videos, and taking courses. You can also learn by doing — which is what most people do.

The first step in learning SEO is to read up on the basics: how search engines work, what they index, and how they rank web pages based on those factors.

It will help you understand how the industry works and why certain things work or don't work as well as others.

The second step is finding a niche website that ranks well in search engines but needs improvement on its SEO strategy or implementation.

Then you can apply what you've learned about how search engines work and try improving the website's rankings yourself by tweaking its content or metadata in ways that make sense for your niche audience.

Learn To Leverage Digital Marketing Toolss

Digital marketing is one of the fastest-growing industries in the world right now, and it's only getting bigger. It's easy to see why: There are more people online than ever before, and they're spending more time there than ever before.

If you have a passion for digital marketing and want to learn how to get into the field without any experience, here's what you need to know.

Learn about digital marketing tools

Many of the most effective digital marketing strategies can be done with just a few tools. You don't need a team of developers or designers working behind the scenes to create content that converts. Here are some of the most important tools for beginners:

SEMrush — SEMrush helps you find keywords relevant to your business so you can optimize your content for search engines like Google and Bing.

Google Analytics — Google Analytics gives you detailed reports on how people are interacting with your website and which pages they're visiting most often. This information will help you make decisions about where to focus your efforts when it comes time to create new content or update existing pages on your site.

MailChimp — MailChimp lets you send emails through an automated system so that there aren't any delays between sending out an email blast and seeing.

Want a list of Digital Marketing AI Tools, that can lift the heavy tasks for you, then must check out this digital marketing tools listicle.

Recommended reading: 10 Free & Unique AI Tools for Digital Marketers


Can I start digital marketing agency with no experience?

The answer is yes. You can start a digital marketing agency with no experience.

It's not as hard as you think and if you really want to do it, you can.

But the first step is to figure out what kind of digital marketing agency you want to start.

There are many different ways that you can go about this. You could start an affiliate marketing agency, an email marketing agency, or a social media marketing agency – whatever your passion is.

What qualifications do you need for digital marketing?

You don't need a degree to enter the world of digital marketing.

There are no qualifications or certifications required to get into digital marketing. However, there are skills and knowledge you need to succeed in this field.

If you already have these skills, it's a good idea to show them off on your resume. If not, you can learn them through online courses or in-person training programs.

How do I get a job in digital marketing without a degree?

There is no formal education required to be a digital marketer. In fact, the only real requirement is an interest in the field. However, there are some skills that will make you more marketable.

If you have no experience but are looking to get into digital marketing, here are some things you can do:

  • Take free courses on Udemy or Coursera
  • Read books on Amazon Kindle
  • Sign up for a free trial with HubSpot Academy or Moz Academy
  • Read blogs on Digital Marketing
  • Learn from your peers at social media groups and meetups

Is digital marketing easy for beginners?

No, it's not an entry-level job. But if you're willing to start at the bottom and work hard, you can make it happen.

Digital marketing is a great way for people with no experience to break into the field. You'll learn from your mistakes and successes along with everyone else who's learning how to do this job right now.

It's like any other business — there are always new people entering and leaving the industry every day.

Practice! Practice! and Practice!

So, now you know about the digital marketing domain, and how things work here.

But! Theoretical knowledge is not enough for you to be a digital marketer.

The best way to learn digital marketing is by doing it.

There are a lot of free resources out there that will help you get started.

The best part about this industry is that you can start small, test your skills and grow from there.